Besides related terms, what else can keyword expansion provide?

• A. Irrelevant Terms
• B. Highly Correlated Terms
• C. Synonyms Or Strongly Related Terms
• D. Random Phrases

Answer: (C)

Keyword expansion broadens your reach by including terms that have the same meaning or are very close in meaning to your target words. Besides the obvious related terms, it adds synonyms and strongly related terms, so you capture the different ways people might phrase the same idea. This helps match more search intent and improves coverage, especially for semantic search where users may use different wording for the same concept. For example, targeting car insurance could include auto insurance, vehicle coverage, and auto coverage. Including these synonyms and closely related terms avoids missing queries that use alternate wording, while avoiding irrelevant or random phrases that would just dilute results.